Problem Statement
The existing site had outdated brand information, slow load times, lacked a cohesive visual identity, and did not provide personalized user experiences
My Role
As the UI/UX designer, I led the entire redesign process, focusing on improving site performance, creating a cohesive brand identity, and implementing personalized listings for courses, accommodations, and scholarships. I collaborated closely with the founders, stakeholders, and the product manager to ensure the effective placement of key features
Web Performance
Worked with developers to optimize site speed through code refactoring, lazy loading, and improved data management for personalized listings.
